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Humorous Slogans
As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, using slogans as a personal branding marketing strategy for real estate agents is an excellent way to differentiate you from the competition. The entire purpose of using a slogan is to engage your target market and get them talking about you. A humorous slogan is one way to accomplish this. [...]
The Power of Humor is An Important Thing in Marketing
The same thing can be said about marketing and advertising. Which would you rather read about? 1. A droll report flinging out facts, figures, graphs and percentages dripping down the page like molasses in January. 2. Reading an article that supplies you with those same mind-numbing facts in a way that has you actually cracking a smile.
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The Power and Luxury of Laughter for Luxury Real Estate Marketing
Having a sense of humor and being able to laugh easily is a must for a luxury real estate marketing professional. Given the nature of the business which often involves a life changing decision and the myriad of emotions that accompany this decision it is important to sometimes bring relief to a tense situation by introducing a lighter side. The importance of laughter cannot be underestimated. [...]
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